The Baby-Sitters Club
Five girls. One landline. Endless adventures. Originally based on the children's novel series by Ann M. Martin, this now turned Netflix series follows this group of middle-school girls as they start on their babysitting business.
Ralph was tasked with managing this two-season social media campaign. Using a dedicated Instagram page, Netflix’s main brand account along with their sub-channels: After School and Family, I was able to take part in this story’s journey through carefully crafted designs and animations.
*This is only a snippet of the large and significant social campaign that Ralph took part in.~
Meet The Baby-Sitters Club
*Ring ring~ Baby-Sitters Club! Yes, this is she! Netflix is constantly bringing our childhood memories to life. This series is no different. In this piece, a quick introduction of the five main girls are presented to the viewer. The video highlights a few moments to define each baby-sitter. Are you a Claudia or a Dawn? Or maybe a Stacey? Watch and find out!
Season 2 Fun Facts
Season two has been released, but the fun doesn’t stop there! This video features 13 fun (did I say that yet?) facts that incorporate show footage and a wonderful voiceover by another Ralph member.
Sleepover Guide: Social
Pillows? Check. Snacks? Check. Actually sleeping? Not necessary. This video highlights Claudia Kishi’s tips for a successful sleepover.
Overall
Throughout this two-season campaign, Ralph was able to maintain a constant flow of content for fans to enjoy. Although some projects were not as large as others, they still played a part in this creative journey.
A few un-mentioned pieces include some gifs with animated dynamic text, title cards that were featured in montage clips and short moments that fans could enjoy.
